Welcome!
Welcome to Madison’s Reading Corner. I’m Madison Francis, Marketing Manager & Fractional CMO.
A decade in marketing will teach you a few things: that every brand has a story worth telling, that the right words in the right place can move mountains, and that no amount of strategy works if the writing puts people to sleep.
I’ve worked in-house, agency-side, and as a freelance strategist, writing and leading content for everyone from scrappy small businesses to nationally recognized brands.
These days I’m leading content strategy and brand storytelling at a tech company. I bring a global perspective to my work, shaped by living and teaching abroad, traveling widely, and a lifelong love of story in all its forms. When I’m not crafting content strategies, I’m usually deep in a fantasy novel, which may sound like a departure from marketing until you realize that the best fiction and the best brand storytelling share the same bones: a compelling world, a character worth rooting for, and just enough tension to keep you turning pages.
If you’re here to partner with me for freelance work, I invite you to check out the Work With Me page.